INSIGHTS
Concept Design and Product Development: The Phase in Which Almost Everything Is Decided
In recent years, the medical sector has experienced rapid technological advancement. New sensors, connected systems, miniaturized electronics, AI,…
Design and Development of Medical Devices: Why It's Much More Complex Than It Seems
In recent years, the medical sector has experienced rapid technological advancement. New sensors, connected systems, miniaturized electronics, AI,…
The real cost of a wrong product decision
At first, it all seems simple. There’s an idea. There’s enthusiasm. There’s a desire to get to market as soon as possible. And so a decision is made. Quickly…
Products don’t fail, but systems do.
A complex product passes through many hands. Different teams, different priorities, different goals. Then the project enters the system. It moves from one department to another…
TURBOM: a robotic system for noninvasive brain mapping
The TURBOM project was launched with the goal of developing a new generation of medical systems for the preoperative mapping of the cortical areas involved…
When industrial design becomes part of the infrastructure
Many companies and startups today are developing extraordinary technologies. From advanced sensors to connected devices and smart hardware, the potential…