Laboratory equipment designed to optimize diagnostic workflows.
Client
Elitech Group, S.p.A.
Year
2019
Expertise
Industries
A New Language for Molecular Diagnostics.
Elitech has enlisted PQ Design Group to develop the industrial design for a molecular analyzer intended for the diagnostics sector.
The project focused on the evolution of the product’s design language, with the goal of strengthening its identity, perceived quality, and alignment with the brand’s international positioning.
Particular attention was paid to the user experience and the relationship between the user and the product, focusing on ergonomics, proportions, details, and the quality of interaction within a highly technical context.
One of the central elements of the project was the development of a custom front-opening system, designed to improve safety, ease of use, and smooth operation, transforming a functional element into a distinctive and recognizable feature of the product.
Design Challenges
1. Evolving the product's language
Develop a more contemporary design that is recognizable and consistent with the brand’s international positioning.
2. Turning Interaction into a Defining Feature
Design a custom front-opening system capable of improving ergonomics, safety, and the perceived quality of the product.
3. Balancing technical precision and user experience
Work on surfaces, details, and proportions to make the device more intuitive, robust, and professional in everyday use.
