A hybrid gaming system that combines physical and digital interaction through connected technologies.

Client

Xplored

Year

2016

Awards

European Product Design Award 2018

Connecting physical play with digital interaction.

Runimalz is a hybrid gaming system developed for Xplored that combines physical toys with a digital experience. The system consists of a control board, three interactive characters, and physical elements that interact with a mobile app, creating a seamless connection between real-world and virtual play.
The design process focused on both the game board and the physical characters, with the goal of ensuring intuitive interaction and high engagement.

Using RFID technology and wireless connectivity, the characters come to life on the game board and interact with the digital environment. The result is a product that expands traditional gameplay into a connected and interactive system.

1. Hybrid game

The product combines physical objects and digital content, enabling seamless interaction between the two environments.

2. Interactive system

The dashboard integrates sensors, LEDs, and connectivity, enabling real-time interaction with the digital app.

3. User experience

Physical characters and totems act as active elements in the game, influencing gameplay and interacting directly with the system.